There are walks and runs to raise money for research, apps to help people learn more about the disease, and a sea of pink ribbons symbolizing a commitment to finding a cure. Every October, which has been designated National Breast Cancer Awareness Month, there are a slew of new campaigns and opportunities to join the fight. This year many of those efforts are harnessing the power of social media to spread awareness and raise money. Some campaigns unite supporters under a common hashtag; others create online communities of people who have been personally affected by the disease.
What Is Social Marketing?
Home Breast Cancer Screening Breast Cancer screening generally involves a visual and physical examination, and getting a mammogram. A mammogram is an X-ray of the breast that uses low doses of radiation to find unusual lumps, masses or tumors in the breast tissue. These findings can either be cancerous malignant or non-cancerous benign. Our Breast Cancer Screening Program offers screening with a mammogram and breast health education to eligible women, in order to detect breast cancer early. Breast cancer screening is important, as finding breast cancer early makes it easier to treat. Who should be screened for Breast Cancer? If you are considered to be high risk for getting breast cancer it is recommended that you are screened yearly with a mammogram or other appropriate imaging as recommended by the radiologist.
Breast Cancer Screening
Show full item record Abstract Cancer is the leading cause of death in economically developing countries and breast cancer is the leading cause of death among women in both developed and developing nations. Statistics in Kenya show that about 50 Kenyans die daily from various forms of cancer. Most cancer patients seen in Kenya are diagnosed with late stages of the disease when treatment proves to be difficult if not impossible.
What is Social Marketing? It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. Social marketing was "born" as a discipline in the s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors.